Are you your ministry’s worst enemy?

Seth Godin has a great post below about how easy it is to let the demand or popularity of the moment kill your original purpose and direction over time.

This place, just about every place, has a shot at greatness, at becoming a destination, a place with profits and happiness and growth. Along the way, it’s easy to start compromising your marketing, because it seems like in that moment, it’s expedient. When this starts happening, the answer is not to do it more. Instead, it’s worth a full stop. Is this what you set out to do? Is compromising everything going to get you to a place that was worth the journey? Wouldn’t it be smarter to just stop selling trains and do something else (lottery tickets, even) but do it really really well. [From Seth's Blog: The long slide to gone]

March 7, 2008 | Filed Under Leadership